A successful Twitter marketing strategy involves interacting and having conversations with other Twitter users as opposed to using Twitter solely as a broadcasting tool. There is, therefore, little point in maintaining a Twitter account for your business if no one follows you. Running a marketing campaign on Twitter that includes a giveaway is an effective way of increasing your company’s followers. Several steps can help you leverage the giveaway as a means of growing your follower base.
Make following your account a requirement for entering the giveaway.
Ask followers to retweet your message about the giveaway to enter the contest. Each time someone retweets your message, it goes out to all the Twitter users who follow that person. Retweets, therefore, can mean increased exposure for your brand and greater likelihood that your followers’ followers will start following you.
Specify that entering the giveaway is a quick and simple process in any materials promoting the campaign, such as your blog posts or marketing emails.
Come up with a hashtag representing the campaign and encourage users to incorporate it into their tweets when talking about the giveaway. A hashtag consists of the “#” symbol (without quotation marks) followed by a keyword or phrase that helps categorize Tweets by topic.
A clever or funny hashtag that showcases brand personality is an effective way of sparking users’ interest, encouraging those who are not familiar with your brand to follow you.
You can also use existing hashtags that are trending as long as they are relevant.
Having users take numerous and/or complicated actions to enter may discourage them from following your account.
Don’t use too many hashtags in a given tweet; two is usually plenty.