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Social media

How to Run a Twitter Campaign With a Giveaway to Increase Your Followers

A successful Twitter marketing strategy involves interacting and having conversations with other Twitter users as opposed to using Twitter solely as a broadcasting tool. There is, therefore, little point in maintaining a Twitter account for your business if no one follows you. Running a marketing campaign on Twitter that includes a giveaway is an effective […]

7 White Hat SEO Techniques to Double Traffic in 2017

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment. […]

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. […]

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