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SEO

Three Ways Location Marketing Is Changing in 2017

Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever: businesses that operate multiple locations need to create contextual content, unleash location data, and provide compelling experiences to convert consumer searches into sales. But people are searching differently. They’re using emoji, voice commands, and social media to find […]

THE LOCAL SEARCH SERENITY PRAYER

THE LOCAL SEARCH SERENITY PRAYER By Meghan Trapp, Local Search Director, B² Interactive Everyone wants free traffic from Google’s local search pack, but actually ranking there is increasingly competitive. If you’re one of the lucky ones to appear, searchers must look past the four paid ads at the top of search results and occasionally past […]

Does Google hate SEO?

Google Hates SEO? A lot of you reading this blog are into SEO. Chances are, you are new and still learning about it. You’ve most likely come across different content that contradict each other. “Is SEO bad?” Some articles say Yes and some, No. “Is link building bad?” Some articles say Yes and some, No. […]

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