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Local SEO

Three Ways Location Marketing Is Changing in 2017

Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever: businesses that operate multiple locations need to create contextual content, unleash location data, and provide compelling experiences to convert consumer searches into sales. But people are searching differently. They’re using emoji, voice commands, and social media to find […]

THE LOCAL SEARCH SERENITY PRAYER

THE LOCAL SEARCH SERENITY PRAYER By Meghan Trapp, Local Search Director, B² Interactive Everyone wants free traffic from Google’s local search pack, but actually ranking there is increasingly competitive. If you’re one of the lucky ones to appear, searchers must look past the four paid ads at the top of search results and occasionally past […]

Why brick-and-mortar retailers need to go digital with analytics

Why brick-and-mortar retailers need to go digital with analytics Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 at 8:26 am MORE While online shopping continues to grow and […]

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