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Competitive analysis

Three Ways Location Marketing Is Changing in 2017

Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever: businesses that operate multiple locations need to create contextual content, unleash location data, and provide compelling experiences to convert consumer searches into sales. But people are searching differently. They’re using emoji, voice commands, and social media to find […]

THE LOCAL SEARCH SERENITY PRAYER

THE LOCAL SEARCH SERENITY PRAYER By Meghan Trapp, Local Search Director, B² Interactive Everyone wants free traffic from Google’s local search pack, but actually ranking there is increasingly competitive. If you’re one of the lucky ones to appear, searchers must look past the four paid ads at the top of search results and occasionally past […]

How to craft a new digital identity for your brand

Redesigning a website – How to craft a new digital identity for your brand Redesigning a website is a big undertaking.  No one will dispute that.  There are developers and project managers and your internal team.  Plus partners, and family members, and mentors.  People have different ideas- sometimes people agree, sometimes they don’t.  Sometimes everyone agrees […]

Increasing traffic to your website through seo techniques

Increasing traffic to your website through search engine optimization techniques Examines techniques to increase the volume of traffic to your website from potential customers using search engines. Part of Ontario’s e-Business Toolkit. On this pageSkip this page navigation Key concepts Getting started — planning Implementing SEO Test, measure, test again Future of search engine optimization […]

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