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Buisness

THE LOCAL SEARCH SERENITY PRAYER

THE LOCAL SEARCH SERENITY PRAYER By Meghan Trapp, Local Search Director, B² Interactive Everyone wants free traffic from Google’s local search pack, but actually ranking there is increasingly competitive. If you’re one of the lucky ones to appear, searchers must look past the four paid ads at the top of search results and occasionally past […]

Does Google hate SEO?

Google Hates SEO? A lot of you reading this blog are into SEO. Chances are, you are new and still learning about it. You’ve most likely come across different content that contradict each other. “Is SEO bad?” Some articles say Yes and some, No. “Is link building bad?” Some articles say Yes and some, No. […]

Google Plans Stricter Ad Safeguards

Plans announced after ads from world’s biggest brands appear next to extremist content Brands don’t want their ads to appear near extremist content. Yet recently, that’s exactly what happened. Last week, global companies—including Mercedes-Benz and McDonald’s—found their ads next to controversial content on Google properties like YouTube. And this has caused quite a stir in […]

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